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$ 1482 ～ 1560 | Social Media Marketing: A Strategic Approach(Asia Edition)
作者：Debra Zahay;Mary Lou Roberts;Janna Parker;Melissa S. Barker;Donald I. Barker 出版社：Cengage Learning 出版日期：2024-07-16 規格：27.6cm*21.5cm*1cm (高/寬/厚) / 初版 / 平裝 / 328頁  共 2 筆 → 查價格、看圖書介紹
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Social Media Marketing: A Strategic Approach(Asia Edition)(3版)
內容簡介
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
作者介紹
作者簡介
Debra Zahay
現職：St. Edward’s University
Mary Lou Roberts
現職：University of Massachusetts-Boston
Janna Parker
現職：James Madison University
Melissa S. Barker
現職：Spokane Falls Community College
Donald I. Barker
現職：Spokane Falls Community College
Debra Zahay
現職：St. Edward’s University
Mary Lou Roberts
現職：University of Massachusetts-Boston
Janna Parker
現職：James Madison University
Melissa S. Barker
現職：Spokane Falls Community College
Donald I. Barker
現職：Spokane Falls Community College
目錄
Ch 1 The Role of Social Media Marketing
Ch 2 Goals and Strategies
Ch 3 Identifying Target Audiences
Ch 4 Rules of Engagement for SMM and Social Media Governance
Ch 5 Social Media Platforms and Social Networking Sites
Ch 6 Paid Social and Influencers
Ch 7 Content Creation and Sharing: Blogs, Podcasting, and Webinars
Ch 8 Visual Storytelling
Ch 9 Content Marketing: Publishing Articles, White Papers, and E-books
Ch10 Virtual Communities
Ch11 Mobile Marketing on Social Networks
Ch12 Social Media Monitoring and Management Tools
Ch13 Managing and Staffing the Organization for Social Media Marketig
Ch14 Social Media Marketing Plan
Ch 2 Goals and Strategies
Ch 3 Identifying Target Audiences
Ch 4 Rules of Engagement for SMM and Social Media Governance
Ch 5 Social Media Platforms and Social Networking Sites
Ch 6 Paid Social and Influencers
Ch 7 Content Creation and Sharing: Blogs, Podcasting, and Webinars
Ch 8 Visual Storytelling
Ch 9 Content Marketing: Publishing Articles, White Papers, and E-books
Ch10 Virtual Communities
Ch11 Mobile Marketing on Social Networks
Ch12 Social Media Monitoring and Management Tools
Ch13 Managing and Staffing the Organization for Social Media Marketig
Ch14 Social Media Marketing Plan
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