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$ 390 電子書 | Profit at Any Cost?
作者:Jerry Fleming 出版社:Baker Publishing Group 出版日期:2003-05-01 語言:英文 樂天KOBO - 業務參考 - 來源網頁   看圖書介紹 |
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As a young executive, Jerry Fleming wondered if making a profit and behaving ethically were even compatible. Years later, he discovered that ethical companies not only showed greater profits than their unethical competitors but also experienced greater employee satisfaction and public trust.
With corporate scandals in the headlines, Profit at any Cost? is Fleming's call for businesspeople to rethink how ethics are lived out in the marketplace. In so doing, he says, they will find greater peace, success, and profits. With real-life examples from his thirty-year business career, Fleming challenges readers to:
" see that the business world is not a separate playing field with its own "rules" examine the failures of energy-giant Enron and other troubled corporations
" understand how seemingly insignificant choices lead to unethical business practices
" discover four moral principles that lead to long-term success in business and life
" learn why ethical companies are more successful in the long run
With humor, poignant insights, and a wealth of research, Profit at Any Cost? will challenge and inspire men and women of all professions to bring integrity back to the workplace.
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