jestratijevic

In The Business of Sustainability in Fashion, Iva Jestratijevic has written a book that should be on the reading list of every fashion student, educator, and consumer of fashion. It is unique in its focus on critical and creative thinking surrounding corporate and consumer sustainability while succinctly illustrating how interdependent the challenges of being sustainable are.

As the world becomes more aware of the urgency of climate change, landfill overuse, and protecting precious resources, this book can be used as a primer for understanding the problems and exploring solutions. Those who are interested in ＂doing something＂ will benefit from reading this book, which takes a complex issue and breaks it down into understandable pieces.

For educators this is especially important because it provides both the insights and the roadmap needed to guide students through the complexity of being sustainable. Using examples from fashion businesses, this book also covers the key theories underlying the concept of sustainability and their application in fashion sourcing, manufacturing, marketing, and retailing.

IVA JESTRATIJEVIC is an assistant professor in the Department of Merchandising and Digital Retailing at the University of North Texas.