john thomasen

John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as the chief marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world.

John’s Marketing Gems is filled with 25 priceless gems that cover Brand Marketing, Online Marketing, Positioning, Product Marketing, and more.

Gem #1: Pay the Customer, Not the Media Company
Gem #2: Incentives Work
Gem #3: Tell Me a Story
Gem #4: The Truth about Testing
Gem #5: What is Marketing?
Gem #6: Give Me the Features
Gem #7: ROI is Almost Meaningless
Gem #8: I Hate Surveys
Gem #9: I Love Surveys
Gem #10: Cause a Riot
Gem #11: Find Your Position
Gem #12: Swarm Them
Gem #13: Keep Loyalty Programs Simple
Gem #14: Outsource Everything
Gem #15: How I Tripled Sales at a Major Computer Company
Gem #16: Understand the Situation
Gem #17: How I Helped Revitalize TiVo
Gem #18: Are Brands Important?
Gem #19: People Remember Images
Gem #20: Understand Your Margins
Gem #21: Leverage the Knowledge of Others
Gem #22: Limit Choices
Gem #23: The Value of a Customer
Gem #24: The 3 Ms of Viral Marketing
Gem #25: Learn from Vitamin Water

Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems.

“Remarkable! The most inspiring marketing advice in years.”
-- The San Francisco Chronicle

“John Thomasen has done it. He has put together what can only be described as a classic.”
-- Ivey Business Journal

“Brilliant book. Thomasen provides plenty of useful examples. ”
-- Buzzfeed