john zogby

According to pollster John Zogby, the conventional wisdom about the United States - that we're isolated from the world, politically fragmented, and inclined toward material pleasure - isn't just flawed; it may be 180 degrees from the truth. In this look at contemporary American life, Zogby reveals nothing less than The Way We'll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headed - politically, culturally, and spiritually.
The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-olds - the "First Global" generation - Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides - red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur - to form a new national mindset that will shape the nation for decades to come.

John Zogby is the president and CEO of Zogby International.