kathryn aragon

The Business Blog Handbook is an actionable, step-by-step guide for anyone running a business blog—the who, what, where, when, why and how.

Whether you’re an entrepreneur, solopreneur, or managing editor, you’ll learn strategies and processes for managing a blog efficiently and effectively, so you get measurable results while still having time for everything else you do.

Written for experienced professionals and newbies alike, the book has beautiful typography, graphics, and clear structure to help you easily find the information you need. You’ll get clear explanations of the strategies behind running a blog, as well as the tasks you’ll perform on a regular basis. Keep it within easy reach, so you can find the answers you need when you need them.