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$ 901 電子書 | Complete Guide to B2B Marketing, The
作者：Kim Ann King 出版社：Pearson Education 出版日期：2015-03-23 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：The Complete Guide to B2B Marketing
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.
In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:
- Systematically assess your context and customer, via personas, profiles, and other powerful techniques
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