kirk,tuck

Following a brief history of commercial photography, a freelance photographer who has lectured at the University of Texas focuses on topics including the role of the client, finding a niche, keeping up and saving money by renting equipment, marketing strategies, ethics and standards, becoming a business entity, and pricing one's work. The guide includes numerous color images (shots of food are prominent), and resources; a companion blog is available. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)