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$ 190 電子書 | To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
作者：Klaus Schöfer 出版社：Examicus Verlag 出版日期：2012-03-02 語言：英文  樂天KOBO - 行銷與銷售
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圖書名稱：To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
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