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$ 721 電子書 | The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
作者:Kotaro Sugiyama,Tim Andree 出版社:Mcgraw-hill 出版日期:2010-11-22 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
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