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PARTⅠ ISSUES IN BUSINESS MANPOWERCh.1 Some Basic Considerations in Education Planning for Service Business ManpowerCh.2 Entrepreneurial Education in the Republic of China－Retrospect and ProspectPARTⅡ ISSUES IN INTERNATIONAL MARKETING CHANNELCh.3 An Appraisal of Direct and Indirect Export Channel－Cost AnalysisCh.4 The Effect of Change of Export Channel Structure on the Size of Trade Firms－The ROC PerspectiveCh.5 An Analysis of the Cost Structure of Direct Export and Indirect Export for Firms in Taiwan, ROCPARTⅢ ISSUES IN BUSINESS LOGISTICS, TRADING FIRMS AND INTERNATIONAL MARKETINGCh.6 The Effect of Modern Freight Transportation on Foreign Trade－A Taiwan PerspectiveCh.7 From International Air Cargo Logistics Advantage to Air Cargo Marketing －An Analysis of Taiwan CaseCh.8 Impacts of International Logistics on Taiwan Economic DevelopmentCh.9 The Role of and Issues Faced by Large Trading Firms in the Republic of China Ch.10 Access to World Market and Growth of Foreign TradePARTⅣ ISSUES IN MARKETING ETHICS AND SOCIAL RESEARCHCh.11 Some Issues in Chinese Marketing Ethics Ch.12 Social Changes and Social Research－the Republic of China PerspectivePARTⅤ ISSUES IN CONSUMERS BEHAVIOR AND MANAGEMENT STRATEGYCh.13 Foreign Tourists Eating and Drinking Behavior－Some Dimensions of Gender, Marital Status, Age, and EducationCh.14 Measuring the Values of End User ComputingCh.15 Strategies for Small Business to Meet the Challenge of Changing World Environments