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l. rathakrishnan的圖書 |
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$ 1731 電子書 | Innovation and Competitiveness of Small and Medium Enterprises
作者：L. Rathakrishnan 出版社：Arts & Science Academic Publishing 出版日期：2010-06-30 語言：英文  樂天KOBO - 企業家精神與小型企業
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Innovation and Competitiveness of Small and Medium Enterprises
“Innovation and competitiveness of Small and Medium Enterprises” is the collection of 20 research papers, contributed by eminent personalities in this field. The book presents SMEs innovation and patent rights, technology intervention for enhancing competitiveness and strategies to be adopted to face global competition. The book covers very broad areas, namely SMEs on innovation, WTO, patent rights, private branding, waste management practices, total quality management, technology intervention – ICT, internet trading, e-commerce and case studies related to few selected industrial clusters. The edited volume brings out the multifarious facets of SMEs involvement in innovation and strategies adopted to cope with changing dynamism of globalisation. The SMEs are fully geared to face new challenges and are also ready to accept the opportunities available to them. The collected volume also teaches us that SMEs are less dependent on external sources, including government aid, but, significantly contribute to the economy to grow and flourish. As such, SMEs dynamism, innovation, technological upgradation are discussed in this volume. The book may act as a source of reference to the researchers, academicians, and SMEs themselves, on various issues that affect the growth prospects of SMEs under globalised regime.
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