購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

luc paugam

的圖書
Brand Valuation
$ 2130
    電子書
Brand Valuation
作者:Luc Paugam,Paul André,Henri Philippe,Roula Harfouche 
出版社:Taylor & Francis
出版日期:2016-04-28
語言:英文   
樂天KOBO 樂天KOBO - 會計  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Brand Valuation

內容簡介

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing.

Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money?

Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.

 

詳細資料

  • ISBN:9781138616899
  • 規格:平裝 / 15.2 x 22.2 x 1.3 cm / 普通級
贊助商廣告
 
金石堂 - 今日66折
初年:陳紫渝寫真(藍調節奏款書衣)
作者:陳紫渝
出版社:時報文化出版企業股份有限公司
出版日期:2023-09-26
66折: $ 383 
金石堂 - 今日66折
99%的糾紛都可以避免:王牌律師教你化解僵局、趨吉避凶的33個溝通法則
作者:佐藤大和
出版社:時報文化出版企業股份有限公司
出版日期:2019-04-23
66折: $ 185 
 
金石堂 - 暢銷排行榜
蜜月樂園 無修正※DAV
作者:TSUKAKO(つかこ)
出版社:未來數位有限公司
出版日期:2025-05-23
$ 300 
Taaze 讀冊生活 - 暢銷排行榜
miffy潔膚柔濕巾-20抽(黃)
作者:新台
出版社:新台圖書
出版日期:2023-08-30
$ 23 
Taaze 讀冊生活 - 暢銷排行榜
機智的靈性生活,成為想要的自己:靈媒媽媽的心靈解答書7
作者:Ruowen Huang
出版社:時報文化出版企業股份有限公司
出版日期:2025-04-22
$ 300 
金石堂 - 暢銷排行榜
迷戀於吠叫之犬(全)特典版
作者:那梧なゆた
出版社:青文出版社股份有限公司
出版日期:2025-01-09
$ 153 
 
Taaze 讀冊生活 - 新書排行榜
六花絕艷-諶多芬
作者:諶多芬、黃建豪
出版社:滾石移動股份有限公司
出版日期:2025-05-21
$ 179 
金石堂 - 新書排行榜
鄰人是有名直播主 特裝版
作者:菖蒲
出版社:未來數位有限公司
出版日期:2025-05-23
$ 237 
Taaze 讀冊生活 - 新書排行榜
司徒法正2025蛇年運程寶典-牛
作者:司徒法正
出版社:博學出版社
出版日期:2025-05-21
$ 66 
金石堂 - 新書排行榜
貞操逆轉世界(03)
作者:万太郎
出版社:青文出版社股份有限公司
出版日期:2025-05-29
$ 111 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策