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luke hohmann的圖書 |
$ 1299 電子書 | Innovation Games: Creating Breakthrough Products Through Collaborative Play
作者:Luke Hohmann 出版社:Pearson Education 出版日期:2006-08-28 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Innovation Through Understandingsm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.
You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
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