luthape press

In today’s global business landscape, intercultural communication has
become an essential competency. ＂Intercultural Communication in
Global Business＂ offers a comprehensive guide for professionals
looking to thrive in multicultural corporate environments.
This work covers everything from the theoretical foundations of
cultural differences to practical applications in negotiations, meetings,
and managing diverse teams. Exploring regional characteristics from
West to East and addressing contemporary challenges such as global
ethics and technological impact, the book provides concrete tools for
developing the cultural intelligence necessary in the business world.
With relevant case studies and applicable resources, this reading is
indispensable for anyone seeking to transform cultural diversity into
a competitive advantage and build a truly global career.