購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

m. theresa breining

的圖書
Return on Investment in Meetings & Events
$ 1924
    電子書
Return on Investment in Meetings & Events
作者:M. Theresa Breining,Jack J. Phillips,Patricia Pulliam Phillips 
出版社:Taylor & Francis
出版日期:2008-01-14
語言:英文   
樂天KOBO 樂天KOBO - 工業與專業  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Return on Investment in Meetings and Events

The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment.

At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting.

At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job.

At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee.

At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much.

At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula.

All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).

贊助商廣告
 
金石堂 - 今日66折
暗夜飛行者【喬治馬汀NETFLIX影集原著】
作者:喬治.馬汀
出版社:寂寞出版社
出版日期:2018-11-01
66折: $ 277 
金石堂 - 今日66折
從怕學習到愛學習:名校和家長都肯定的自主自律學習
作者:張萌
出版社:方智出版社股份有限公司
出版日期:2023-02-01
66折: $ 231 
金石堂 - 今日66折
心中有數,腳下有路:用數學思維解讀世界、解決生活中的難題
作者:劉雪峰
出版社:如何出版社
出版日期:2023-05-01
66折: $ 205 
 
博客來 - 暢銷排行榜
善意溝通:怡慧老師的0負評暖心說話課【博客來獨家版.附「善意習慣」21天實踐計畫書】
作者:宋怡慧
出版社:平安文化
出版日期:2024-12-02
$ 276 
Taaze 讀冊生活 - 暢銷排行榜
你的不快樂,是花了太多時間在乎,不在乎你的人和事(粉紅湖書封版)
作者:Peter Su
出版社:是日創意文化有限公司
出版日期:2022-12-21
$ 331 
Taaze 讀冊生活 - 暢銷排行榜
臺灣漫遊錄
作者:楊双子
出版社:春山出版有限公司
出版日期:2020-04-01
$ 300 
Taaze 讀冊生活 - 暢銷排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 869 
 
金石堂 - 新書排行榜
PASSION(3)
作者:KangJak
出版社:台灣角川股份有限公司
出版日期:2024-12-19
$ 300 
Taaze 讀冊生活 - 新書排行榜
第一次裝潢就上手,小住宅規劃懶人包
作者:i室設圈 | 漂亮家居編輯部
出版社:麥浩斯
出版日期:2024-12-14
$ 349 
金石堂 - 新書排行榜
夢想糖果店
$ 379 
博客來 - 新書排行榜
寫作的靈現:AI時代寫手的修煉與想像力
出版日期:2024-12-17
$ 284 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策