manual magic: create the operations manual your franchisees need to succeed

Are your franchisees held back by an outdated or ineffective Operations Manual?

Manual Magic will help you transform your manual into an engaging, empowering and user-friendly asset that drives success and sets your franchisees apart from the competition. Penny Hopkinson’s unique three-step approach creates a scalable, well-structured and accessible knowledge-sharing environment that enables franchise teams to participate, learn and grow.

Read this book and learn how to:

- Capture the essence of your business system for effective replication across your franchisee network

- Develop clear, efficient Standard Operating Procedures (SOPs) for all your core processes

- Streamline operations, reduce errors, enhance productivity and create a seamless brand experience for your customers

- Cultivate a learning-centric environment using cutting-edge tools and techniques

Penny Hopkinson, a former international editor and Middle East socio-economics correspondent, founded Manual Writers International(R) in 1987 - a consultancy dedicated to planning, structuring and creating engaging operational content. In 1989 she was invited to join the British Franchise Association as an Affiliate Professional Advisor to set an Operations Manual gold standard for members. Since then, she’s created hundreds of operations manuals for SMEs, multinationals and social enterprises. In 2011, she was awarded a Companion of the British Franchise Association in recognition of her outstanding contribution to the development of franchising in the UK.

Learn more at www.manual-writers.com