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margaret a. peteraf

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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
$ 1278
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
作者:Arthur A. ThompsonMargaret A. PeterafJohn E. GambleA. J. Strickland III 
出版社:華泰文化
出版日期:2017-05-19
語言:英文   
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圖書名稱:Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版)

內容簡介

  1.Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.   

  2.Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.

  3.Content tightly linked to the 31 high-interest cases, most of which are written by the text authors.

  4.Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
 

作者介紹

作者簡介

Arthur A. Thompson

 
  現職:The University of Alabama

Margaret A. Peteraf

  現職:Dartmouth College

John E. Gamble

  現職:University of South Alabama

A. J. Strickland III

  現職:The University of Alabama
 

目錄

PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY

Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy: Diversification and the Multibusiness Company
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
Ch11 Managing Internal Operations: Actions that Promote Good Strategy Execution
Ch12 Corporate Culture and Leadership: Keys to Good Strategy Execution

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
 

詳細資料

  • ISBN:9781259921995
  • 叢書系列: 策略管理
  • 規格:平裝 / 370頁 / 普通級 / 單色印刷 / 21版
  • 出版地:台灣
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