購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

marian dingena

的圖書
Transformational Sales
$ 1801
    電子書
Transformational Sales
作者:Philip Kotler,Marian Dingena,Waldemar Pfoertsch 
出版社:Springer International Publishing
出版日期:2015-09-11
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Transformational Sales

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.

"Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation."

 Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore

"The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business."

 Achim Kuehn*,* CMO Herrenknecht AG, Schwanau, Germany

贊助商廣告
 
 
Taaze 讀冊生活 - 暢銷排行榜
大會計師教你從財報看懂投資本質:首度寫給投資人的理財專書
作者:張明輝
出版社:商業周刊
出版日期:2024-11-06
$ 300 
金石堂 - 暢銷排行榜
江晨恩醫師心血管診療室:從日常護心、逆轉三高到精準治療,超前部署,遠離心血管疾病
作者:江晨恩
出版社:遠見天下文化出版股份有限公司
出版日期:2024-04-30
$ 379 
Taaze 讀冊生活 - 暢銷排行榜
牽衫尾
作者:葉國居
出版社:聯合文學出版社股份有限公司
出版日期:2024-10-17
$ 270 
Taaze 讀冊生活 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
 
金石堂 - 新書排行榜
超越極限:我的超馬之路
作者:魏嘉鴻、陳資穎
出版社:商鼎
出版日期:2024-11-20
$ 292 
金石堂 - 新書排行榜
緋色誘惑(07)完
作者:山根綾乃
出版社:尖端漫畫
出版日期:2024-11-21
$ 128 
博客來 - 新書排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:天下文化
出版日期:2024-11-29
$ 869 
金石堂 - 新書排行榜
緋色誘惑(07)完結特裝版
作者:山根綾乃
出版社:尖端漫畫
出版日期:2024-11-21
$ 699 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策