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mark butje的圖書 |
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$ 2014 電子書 | Product Marketing for Technology Companies
作者：Mark Butje 出版社：Taylor and Francis 出版日期：2012-06-25 語言：英文  樂天KOBO - 經濟學
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Product Marketing for Technology Companies
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
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