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martyn forrester的圖書 |
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$ 0 電子書 | Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
作者：Martyn Forrester 出版社：Apostrophe Books Ltd 出版日期：2012-01-17 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade
A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s.
Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market.
This book was first published as Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask, and has been re-released with a new chapter.
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