michael levy

　　Features

　　1.New Focus on Big Data and the Use of Analytical Methods in Retailing
　　2.New Attention to Social Media
　　3.New Illustrations of Mobile Channel as Part of a Multichannel Offering
　　4.New Discussions on Social Responsibility of Retailers
　　5.New Focus on Globalization of the Retail Industry
　　6.New Pedagogical Feature in each chapter
　　7.11 New Cases

作者簡介

Michael Levy

　　現職：Babson College

Barton A Weitz

　　現職：University of Florida, Gainesville

PART I: THE WORLD OF RETAILING
Ch 1 Introduction to the World of Retailing
Ch 2 Types of Retailers
Ch 3 Multichannel Retailing
Ch 4 Customer Buying Behavior

PART II: RETAILING STRATEGY
Ch 5 Retail Market Strategy
Ch 6 Financial Strategy
Ch 7 Retail Locations
Ch 8 Retail Site Location
Ch 9 Human Resource Management
Ch10 Information Systems and Supply Chain Management
Ch11 Customer Relationship Management

PART III: MERCHANDISE MANAGEMENT
Ch12 Managing the Merchandise Planning Process
Ch13 Buying Merchandise
Ch14 Retail Pricing
Ch15 Retail Communication Mix

PART IV: STORE MANAGEMENT
Ch16 Managing the Store
Ch15 Store Layout, Design, and Visual Merchandising
Ch18 Customer Service