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michael mcgrath的圖書,這是第 2 頁 |
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$ 1447 電子書 | Product Strategy for High Technology Companies
作者:Michael E. McGrath 出版社:McGraw Hill LLC 出版日期:2000-11-02 語言:英文 看圖書介紹
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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