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nancy r. tag的圖書 |
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$ 2132 電子書 | Ad Critique
作者:Nancy R. Tag 出版社:SAGE Publications 出版日期:2011-12-14 語言:英文 看圖書介紹
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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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