neil o'brien

Reviews by Perry Marshall, Richard Kosh and other business leaders and entrepreneurs In this book ‘101 Business Lessons From A Recovering Accountant,’ you will learn:

• How to increase your prices and NOT lose customers
• The most important step to dramatically increasing profits, yet the most overlooked
• Why 80/20 is such a powerful tool
• How to spot your most profitable whales and change your business for ever
• Steps to ease profit sucking clients out of your business
• Lots of zero cost marketing tips
• How to get a scoreboard in your business to track all your key numbers
• And much more
• Some ways of approaching 80/20 will dramatically improve your sales. Others will dramatically slash your expenses. You will likely find that you can make money serving fewer customers than you are now; and that you can put bigger profits in your pocket, and pay yourself more, with less sales. This is counterintuitive. But everything about 80/20 is counterintuitive. And you may also find in this book that…
• Social Media is losing you money
• You are taping dollar bills or euros to every single unit you ship, for some of your product line
• Key employees are losing you money
• Key advertising channels are losing you money
• Your accountant is losing you money
• You are probably UNDER-using email
• You are probably ignoring, neglecting or shortchanging some of your most PROFITABLE and LOYAL customers
• …and you almost certainly need to take a cue from the Irish girl who kissed George Clooney.
• But whatever you do, don’t ignore his book. Perry Marshall, Chicago, USA Author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising. **“This is a must-read for any business owner. But only if you want to multiply your profits and cash.”**Richard Koch author of the million-copy bestseller The 80/20 Principle.