Martin Recke is Corporate Editor at SinnerSchrader, now part of Accenture Interactive. He has published such books as Transformational Products (by Matthias Schrader) and The Product Field Reference Guide. In 2006, he co-founded NEXT and was Head of Conference Management until 2016. Martin has worked at SinnerSchrader since 2001 and was Head of Corporate Communications until 2010. He is also a political scientist, a blogger, and has a background in journalism.