購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

nils merkel

的圖書
Customer Relationship Management in Banking Sector
$ 332
    電子書
Customer Relationship Management in Banking Sector
作者:Nils Merkel 
出版社:GRIN Publishing
出版日期:2006-07-21
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Customer Relationship Management in Banking Sector

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Dongbei University of Finance and Economics (Dalian/China), course: Sales Management, 2 + 8 online entries in the bibliography, language: English, abstract: According to the changing of the general conditions the German banks are forced to break new ground in order to assert their position: The market became much more lucent for customer because of new media. The consequences are an increasing pressure of competition and demanding cus-tomer. Therefore a binding and long-term customer relationship seems to be neces-sary for many banks to react to the changed conditions and to guarantee the continu-ity. A majority of German credit institutions tried to implement concepts of Customer Relationship Management (CRM). In some cases the afford - to turn the customer re-lationship into the road to success - were unsatisfying and unsuccessful. In this paper I want to show, how CRM works, how CRM can be implemented in banks and what problems can result from the implementation. In the first chapter I describe the current situation of German banks. After a brief overview about CRM in general we analyze the previous attempts of CRM implemen-tation. Two examples - Dresdner Bank and Deutsche Leasing, a member of the 'Sparkassen - Finanzgruppe' - follow. At the end I identify the problems of the im-plementation of CRM at the banks.

贊助商廣告
 
 
金石堂 - 暢銷排行榜
在紙船中入眠(上)
作者:八田てき
出版社:尖端漫畫
出版日期:2024-12-10
$ 204 
博客來 - 暢銷排行榜
失控的焦慮世代:手機餵養的世代,如何面對心理疾病的瘟疫
作者:強納森.海德特 (Jonathan Haidt)
出版社:網路與書出版
出版日期:2024-11-29
$ 379 
博客來 - 暢銷排行榜
張忠謀自傳:下冊 一九六四 ── 二〇一八
出版日期:2024-11-29
$ 592 
Taaze 讀冊生活 - 暢銷排行榜
穴道按壓使用手冊 :史上最好找!立體穿透圖!疼痛立解、疲勞速消、身心都放鬆、百病不上身!
作者:福辻鋭記
出版社:台灣廣廈
出版日期:2017-04-14
$ 197 
 
Taaze 讀冊生活 - 新書排行榜
不是搞不定人,是搞不懂人性【新裝版】:掌握人類行為的底層邏輯,到哪都吃得開!
作者:王心傲
出版社:時報文化出版企業股份有限公司
出版日期:2024-12-17
$ 252 
博客來 - 新書排行榜
活用技術分析寶典:飆股上校朱家泓40年實戰精華 從K線、均線到交易高手的養成祕笈 (上、下冊)
作者:朱家泓
出版社:金尉
出版日期:2024-11-21
$ 948 
金石堂 - 新書排行榜
夢想糖果店
$ 379 
Taaze 讀冊生活 - 新書排行榜
【新譯】十二國記-魔性之子
作者:小野不由美
出版社:尖端出版
出版日期:2024-12-20
$ 288 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策