購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

olga sokolowski

的圖書
Influences and Attitudes within Consumer Behaviour Process
$ 332
    電子書
Influences and Attitudes within Consumer Behaviour Process
作者:Olga Sokolowski 
出版社:GRIN Publishing
出版日期:2011-08-08
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Influences and Attitudes within Consumer Behaviour Process

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be 'in' yesterday is 'out' today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.

贊助商廣告
 
 
Taaze 讀冊生活 - 暢銷排行榜
塔木德:猶太人的致富聖經[修訂版]:1000多年來帶領猶太人快速累積財富的神祕經典
作者:佛蘭克.赫爾
出版社:智言館
出版日期:2014-04-01
$ 175 
博客來 - 暢銷排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:天下文化
出版日期:2024-11-29
$ 869 
金石堂 - 暢銷排行榜
完美求婚(全)
作者:鶴亀まよ
出版社:尖端漫畫
出版日期:2024-11-19
$ 119 
博客來 - 暢銷排行榜
魔都精兵的奴隸 16 (首刷限定版)
出版日期:2024-11-05
$ 162 
 
金石堂 - 新書排行榜
我們不可能成為戀人!絕對不行。 (※似乎可行?) (首刷限定版) 06
作者:musshu
出版社:東立出版社
出版日期:2024-12-31
$ 200 
金石堂 - 新書排行榜
口罩男子明明不想談戀愛(03)
作者:参号ミツル
出版社:尖端漫畫
出版日期:2024-11-19
$ 119 
博客來 - 新書排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠
出版日期:2024-09-30
$ 284 
博客來 - 新書排行榜
holo英語聽力學習 hololive English -Myth-的異世界大冒險 跟hololive一起學習英語會話!
作者:塗田一帆
出版社:尖端
出版日期:2024-11-19
$ 553 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策