one choice, one world: the rise of the well-being and happiness economy

The world today is mired in a state of unprecedented chaos. Humanity is plagued by climate change, stark wealth inequality, and rampant political conflict. How did we get here? More importantly, how can we turn the chaos to our advantage and see in it an opportunity to create a more sustainable future? In this provocative and groundbreaking work, fourth-generation family business steward Frederick Tsao outlines an original vision for a new consciousness of life in the quantum era. To confront global challenges, we must forge a common worldview grounded in the recognition that humanity is a part of one holistic system for all life on Earth. A new well-being and happiness economy will emerge therefrom. Integrating the best of Eastern wisdom and Western science with decades of deep experience, Tsao articulates a new definition of well-being as a life journey to systemic coherence. He argues that each of us must make one conscious choice to undertake an inward journey to find inner peace and love. Along this journey are infinite possibilities for inner coherence and harmony--to come into alignment with the world around us, caring for each other and the one planet we inhabit. Businesses will be at the very forefront of this transformation. From economics and politics to technological innovation and the way governments are run, every aspect of human culture will be reshaped to prioritize our collective well-being and happiness. As each one of us has a part to play in this paradigm shift, One Choice, One World invites you to join the movement and embrace the collective awakening now. The future is in our hands!

Frederick Tsao is the fourth-generation leader of IMC Pan Asia Alliance Group, born in the East and educated in the West. He became chairman in 1995 and transformed the family business from a traditional shipping company to a multinational conglomerate. Fred has published over 30 books in Chinese, concluding that we are amidst a major consciousness shift and at the dawn of a new era. He advocates that business should transform and reform our era. For this, he founded OCTAVE Institute, a comprehensive integrated life journey approach towards well-being.