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$ 506 電子書 | The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
作者：Paul Marsden,Paul Chaney 出版社：McGraw Hill LLC 出版日期：2012-10-12 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
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