personalization and digital social markets: disrupting the capitalist economy

＂Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies new forms of relationships, both economic and social, among firms and customers＂--

Tahir Nisar is a Reader at the University of Southampton Business School. He serves on the editorial boards of the Journal of Economics, Finance and Administrative Science, and Management Decision. He is the author of Smartphones and App Implementations for Productivity (2019) and co-author (with Roderick Martin and Peter D. Casson) of Investor Engagement: Investors and Management Practice under Shareholder Value (2007).