rachel lewyn

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and Rachel have put together a guide to doing it right, from reaching out to shows to taking part in engaging discussions with hosts. Topics include:

• How free radio marketing can save thousands of dollars in advertising and publicist fees
• Building credibility and showcasing your expertise
• How to focus your search and drill down to the most suitable radio programs and podcasts
• Crafting the perfect pitch and an irresistible hook
• Best practices for reaching out via email, phone, and snail mail
• How to prepare a winning bio and sample questions
• Leveraging news and current events in your pitch and interview
• Working with hosts, producers, and audiences
• How to leverage anecdotes in your radio interview
• Tips to sound great on the air
• Using radio and podcast programs to boost your online profile

Jim's and Rachel's advice can help establish your brand, spread your ideas, or promote a new product or business. No matter your company's niche, no matter the nature of the product or idea you're trying to promote, the tactics in Free Radio & Podcast Marketing In 30 Minutes will give a big boost to your marketing efforts.

About the authors: Jim Beach is an experienced author and entrepreneur, and hosts School for Startups Radio. Dubbed the “Simon Cowell of venture capital” by CNN, he has been interviewed by hundreds of media outlets, including NPR, MSNBC, and the New York Times. Rachel Lewyn is a former radio producer and writer for FanBolt.com.