research, development and innovation in the creative industries: reframing our understanding of the creative economy

What does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question.

Building upon place-based creative industry research, the book focuses on evidence from the media sector, while encompassing a range of creative practices, from digital tourism to dance. Leveraging unique empirical data from the Welsh creative industries, the authors map a series of pathways for creative businesses. In so doing, the book offers new frameworks for assessing innovative practice and highlights options for tailored institutional funding.

Channelling research insights, this shortform book helps researchers, policy-makers and reflective practitioners to understand how to deliver effective strategies for the creative sector.

Ruxandra Lupu is Marie Curie Fellow at the University of Cyprus.

Marlen Komorowski is Senior Researcher at imec - SMIT - VUB, Guest Professor for European Media Markets at Vrije Universiteit Brussels, Belgium and Senior Research Fellow at JOMEC, Cardiff University.

Justin Lewis is Professor of Communication and Creative Industries at Cardiff University, UK and Director or Media Cymru.

Máté Miklos Fodor is Associate Professor of Economics at the Project Management Institute of Satbayev University, Almaty, Kazakhstan.