richard parkman

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike.

Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include:

• New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies
• A new chapter on 'Leadership in the cruise industry'
• New international case studies throughout to provide a real-world insight into the industry
• Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge

This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.