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$ 1028 電子書 | History Of Marketing Science, The
作者:Russell S Winer,Scott A Neslin 出版社:World Scientific Publishing Company 出版日期:2014-06-27 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.
Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Contents:
The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)
Methods:
Management:
Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history.
Key Features:
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