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Affiliate marketing is the revenue sharing between online advertisers (and merchants) and online sales people.  Compensation and pay is based on performance measures, normally in the form of clicks, sales, and registrations.
The advertisers and merchants are normally referred to as affiliate merchants, and publishers or sales people are known as affiliates.
The many benefits of affiliate marketing include  the potential for making lots of money.  You can automate a lot of the advertising process and receive payment only for desired results, which includes sales, registrations, and clicks.
Even though most merchants will assume some level of risk with fraud, there is still a level of risk involved.  Once you know what you're doing with  affiliate marketing, you'll be on top well before you know it.

This handbook also gives you some of the following contents:

• 5 Qualities For Affiliate Marketing
• Affiliate Marketing 101
• Affiliate Marketing
• Affiliate Marketing Internet Industry
• Affiliate Marketing Program Pitfalls
• Affiliate Marketing Survival Tips
• Affiliate Marketing Tips
• Back End Affiliate Marketing