shopping centre marketing: value creation and customer engagement

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

Piotr Krowicki is a graduate of interdisciplinary PhD studies and is currently Assistant Professor at the Department of Management at the WSB University in Dąbrowa Górnicza.

Grzegorz Maciejewski is a Professor at the University of Economics in Katowice, and the Head of the Market and Consumption Department.