small business pro university press

The Masterpreneur Playbook outlines the 5 step journey that every entrepreneur must take from starting up to scaling their business. It outlines the business’s Masterpreneur Path and the entrepreneur’s Masterpreneur Evolution.

The Masterpreneur Path outlines how you and your organization need to move forward by identifying the challenges you will face and the goals that you must achieve. It is also a way to measure where you are along the journey since it is designed to meet you where you are and serves as a guide, pointing you in the right direction to achieve your desired goals. The order of these 5 steps is important because you must be able to crawl before you can walk, walk before you can run, and run before you can fly.

You must also evolve as a business owner to complete each step of the Masterpreneur Path. successfully. I call this process the Masterpreneur Evolution, which outlines the roles and responsibilities you must embrace and master to successfully traverse the journey you will take from Starting Up to Scaling your business. Since your business can go only as far as you can take it, you must continually learn and develop new skills to become a better manager and leader.