speak no evil: the promotional heritage of nuclear risk communication

Are the nuclear industry's efforts to prepare the public during emergency situations adequate? This study critiques risk communication programs and questions whether these programs have convinced residents close to nuclear power plants to follow instructions in an emergency. The government invests the responsibility of nuclear risk communication essentially with the utilities that operate the plants, with little supervision by either federal or state officials. The study demonstrates that such programs do not communicate critical safety information, that people living near plants will make decisions in an emergency contrary to those recommended, and that disparity exists between technical and lay perceptions of risk. A unique investigation of non-governmental public communication, the book analyzes the persuasive efforts of corporate advocacy and risk management.

Risk communication is seen as a substitute for the more stringent regulatory measures necessary to protect public health and safety in a technological age. Speak No Evil begins with a discussion of issues surrounding risk communication, then describes how the narrative of the promotional history of nuclear power developed and eventually contaminated modern nuclear risk communication messages. Students of organizational communication, rhetoric, political communication, and public relations issue management will find this book illuminating.

LOUIS GWIN is an Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University in Blacksburg. He previously worked in the Information Office of the Tennessee Valley Authority as Assistant Director of Information for Media Relations, where he was involved in communicating information about the agency’s nuclear power program to the public and the news media.