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steve swanson的圖書 |
$ 2702 電子書 | Fostering Innovative Cultures in Sport
作者:James Skinner,Aaron C. T. Smith,Steve Swanson 出版社:Springer International Publishing 出版日期:2018-06-08 語言:英文 樂天KOBO - 人力資源與人事管理 - 來源網頁   看圖書介紹 |
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Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
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