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$ 1311 | Strategic Management and Competitive Advantage: Concepts and Cases (GE)(六版)
作者：Jay B. Barney 出版社：華泰文化 出版日期：2018-08-10 語言：英文 規格：平裝 / 390頁 / 20.3 x 25.5 x 1.8 cm / 普通級/ 全彩印刷 / 六版  共 2 筆 → 查價格、看圖書介紹
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Strategic Management and Competitive Advantage: Concepts and Cases (GE)(六版)
內容簡介
This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
目錄
PART I: THE TOOLS OF STRATEGIC ANALYSIS
Ch 1 What Is Strategy and the Strategic Management Process?
Ch 2 Evaluating a Firm’s External Environment
Ch 3 Evaluating a Firm’s Internal Capabilities
PART II: BUSINESS-LEVEL STRATEGIES
Ch 4 Cost Leadership
Ch 5 Product Differentiation
Ch 6 Flexibility and Real Options
Ch 7 Collusion
PART III: CORPORATE STRATEGIES
Ch 8 Vertical Integration
Ch 9 Corporate Diversification
Ch10 Organizing to Implement Corporate Diversification
Ch11 Strategic Alliances
Ch12 Mergers and Acquisitions
Ch 1 What Is Strategy and the Strategic Management Process?
Ch 2 Evaluating a Firm’s External Environment
Ch 3 Evaluating a Firm’s Internal Capabilities
PART II: BUSINESS-LEVEL STRATEGIES
Ch 4 Cost Leadership
Ch 5 Product Differentiation
Ch 6 Flexibility and Real Options
Ch 7 Collusion
PART III: CORPORATE STRATEGIES
Ch 8 Vertical Integration
Ch 9 Corporate Diversification
Ch10 Organizing to Implement Corporate Diversification
Ch11 Strategic Alliances
Ch12 Mergers and Acquisitions
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