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$ 3022 ～ 3574 | Data Mining and Market Intelligence for Optimal Marketing Returns
作者：Susan Chiu,Domingo Tavella 出版社：Taylor & Francis 出版日期：2008-06-20 語言：英文  共 2 筆 → 查價格、看圖書介紹
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Data Mining and Market Intelligence for Optimal Marketing Returns
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
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