susan kirkland

Do you love graphic design? Do you care deeply about type that is perfect? Do you feel chained to your desk in a 9-to-5 grind? Do you wish you could just break free and work for yourself? Geared for the electronic age, this book shows how a freelance designer can run a successful business without leaving his or her computer. Entrepreneurs with creativity and design skills really can run a successful business doing something they enjoy. Translate your creative skills into cash Build a loyal client list to lock in repeat business Market your creative skills worldwide Learn what to do from a veteran freelancer Start & Run a Creative Services Business will show you how to use your skills, training, and experience to make money designing things like book covers, logos, corporate promotional materials, websites, and advertisements. The book acts as your friend and adviser in the competitive world of the self-employed, and teaches you how to advocate for yourself. Industry specific information is presented in a logical order, appealing to the novice as well as the seasoned designer who needs advice on a particular situation. Through a series of personal experiences, the author explores the unpredictable nature of the business world from a designer s point of view. For example, there s a chapter on what to do when clients don t pay and another that offers advice about freelancing during economic slumps. The author provides cutting-edge information for creating an electronic portfolio, targeting your market online, and distinguishing yourself from the competition. The book comes with a CD-ROM filled with tools to help you get your business off the ground."

Susan Kirkland is a graduate of the Columbus College of Art and Design with more than 25 years of experience in advertising design. She has worked for ad agencies, in-house corporate marketing departments, design studios, and as a freelancer. She has won numerous awards for her work, including multiple Ad-Q awards.