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$ 921 ～ 980 | Modern Competitive Strategy(四版)
作者：Gordon Walker,Tammy L. Madsen 出版社：華泰文化 出版日期：2015-06-17 語言：英文 規格：平裝 / 395頁 / 普通級/ 單色印刷 / 四版  共 3 筆 → 查價格、看圖書介紹
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Modern Competitive Strategy(四版)
內容簡介
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
目錄
INTRODUCTION
Ch 1 What Is Strategy?
BUILDING COMPETITIVE ADVANTAGE
Ch 2 Competitive Advantage
Ch 3 Industry Analysis
Ch 4 Strategy Over Time Growth and Innovation
STRATEGY EXECUTION AND STRATEGIC PLANNING
Ch 5 Strategy Execution
Ch 6 Partnering
STRATEGIC BOUNDARIES
Ch 7 Vertical Integration and Outsourcing
Ch 8 Partnering
EXPANDING THE SCOPE OF THE FIRM
Ch 9 Global Strategy
Ch10 New Business Development
Ch11 Managing the Multibusiness Firm
GOVERNING THE FIRM
Ch12 Corporate Governance
Ch 1 What Is Strategy?
BUILDING COMPETITIVE ADVANTAGE
Ch 2 Competitive Advantage
Ch 3 Industry Analysis
Ch 4 Strategy Over Time Growth and Innovation
STRATEGY EXECUTION AND STRATEGIC PLANNING
Ch 5 Strategy Execution
Ch 6 Partnering
STRATEGIC BOUNDARIES
Ch 7 Vertical Integration and Outsourcing
Ch 8 Partnering
EXPANDING THE SCOPE OF THE FIRM
Ch 9 Global Strategy
Ch10 New Business Development
Ch11 Managing the Multibusiness Firm
GOVERNING THE FIRM
Ch12 Corporate Governance
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