the art of small business social media

An essential guide for small business owners that Booklist calls ＂appealing and supremely useful＂ in a starred review and Guy Kawasaki points out in the foreword, ＂if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book.＂

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.

Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.

Social media is Peg Fitzpatrick’s passion. She works with global brands and leaders spearheading successful social media campaigns for companies such as Motorola, Audi, Canva, Google, and Virgin, and has been a brand ambassador for McDonald’s, Kimpton Hotels, and Adobe Spark. Peg is the co-author of The Art of Social Media: Power Tips for Power Users along with Guy Kawasaki and has contributed to two other books, What the Plus!: Google+ for the Rest of Us and APE: Author, Publisher, Entrepreneur: How to Publish a Book. Peg is a sought-after social media speaker, having presented at Hubspot’s INBOUND conference, Alt Summit, BlogHer, BlogHer Pro, and Social Media Examiner’s Social Media Marketing World, as well as a keynote at SXSW with Guy Kawasaki.