the contribution of marketing to tax education

The book addresses the contribution of marketing to tax education. It summarizes the tools of social and educational marketing as instruments that can be used in activities to make citizens aware of the need to voluntarily pay tax, which is one of the sources of revenue used by the state to mobilize public resources, i.e. the value of tax revenue helps to meet public expenditure. The book is aimed at communication and marketing students and anyone interested in developing knowledge about marketing and tax.