the fly fisher’’s book of lists: life is short. catch more fish.

Dave Goetz is president of CZ Strategy (czstrategy.com), a strategic marketing agency in the Chicago area. He is the author of ＂Death by Suburb: How to Keep the Suburbs from Killing Your Soul＂ (HarperOne) and ＂Native Tongue: Translating Your Message into the Language of Prospects＂ (Big Snowy Media). Steve Mathewson is pastor of CrossLife Evangelical Free Church in Libertyville, IL. He is the author of ＂The Art of Preaching Old Testament Narrative＂ (Baker) and ＂Risen: 50 Reasons Why the Resurrection Changed Everything＂ (Baker).