the impactful vegan: how you can make the biggest difference for animals and the planet

From New York Times bestselling author Robert Cheeke comes a new way of thinking about helping animals and the environment--and making the biggest impact possible with the resources already available to you.

When it comes to reducing animal suffering, many people aren’t sure where to start or which options are most beneficial. Charitable donations? Volunteer work? Dining at vegan restaurants? Meatless Monday? But the truth is that you have far more power than you think to make a real difference.

Inspired by the effective altruism movement, The Impactful Vegan teaches readers how to audit their impact and follow methods that have been scrutinized, evaluated, and determined to do the most good for animals.

From trusted vegan activist and motivational speaker Robert Cheeke, this in-depth guide will show you just how easy it is to help animals and protect the Earth, by breaking down:

• How to identify the best organizations and volunteer efforts
• Why supporting for-profit vegan businesses is vital
• Why some approaches to promoting animal rights and veganism aren’t helpful, and in fact, could be harmful for animals, despite best intentions
• How to choose a career path that aligns with your values and helps you meet your goals
• How influencers can build a personal brand and leverage it to promote veganism

Some of these actions are easier and more important than one might think, and armed with this knowledge you can put your ethics into action. This book will help you help animals every day.

Robert Cheeke grew up on a farm in Corvallis, Oregon where he adopted a vegan lifestyle in 1995 at age 15, weighing just 120 pounds. Today he is the author of the books, Vegan Bodybuilding & Fitness, Shred It!, Plant-Based Muscle, and the New York Times bestseller The Plant-Based Athlete. He is often referred to as the ＂godfather of vegan bodybuilding,＂ growing the industry from infancy in 2002, to where it is today.

As a natural bodybuilding champion, Robert is considered one of VegNews magazine’s ’Most Influential Vegan Athletes.’ He tours around the world sharing his story of transformation from a skinny farm kid to champion vegan bodybuilder. Robert is the founder and president of Vegan Bodybuilding & Fitness and maintains the popular website, VeganBodybuilding.com. He is a regular contributor to Forks Over Knives, The Center for Nutrition Studies, Vegan Fitness, No Meat Athlete, and Vegan Strong, is a former multisport athlete, and has followed a vegan lifestyle for more than 27 years. Robert lives in Colorado with his wife and two rescued Chihuahuas.