the phenomenon of emotional intelligence in virtual business negotiation

The modern business world is undergoing a revolution due to the rapid development of information and communication technologies. Virtual business negotiations are becoming an increasingly common and effective means of conducting business interactions, enabling global communication and cooperation. However, with the emergence of the virtual environment, new challenges arise due to the limitations of communication and the loss of face-to-face contact between negotiators.One of the key factors of successful business negotiations is emotional intelligence, which is defined by the ability to understand and manage one’s own emotions, as well as to recognize and adequately respond to the emotional signals of others. Emotional intelligence becomes especially important in virtual business negotiations, where the impossibility of face-to-face interaction complicates emotional communication and can lead to misunderstandings, conflicts and unsuccessful outcomes.