the public, the media & agricultural biotechnology

This collection of 16 case studies and essays includes public opinion data, communication theory and international examples to examine the formation of popular opinion about biotechnology and genetically modified foods, covering such issues as public perceptions of genetically modified foods in the UK and Germany, the workings of the mass media in Switzerland, US public research polls, biotechnology and consumer information, and Brazilian attitudes on transgenics. About half the articles describe theoretical perspectives about the debates and practical experiences in international settings such as South Africa and The Philippines. Note that the title on the spine differs from the cover and title page. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)